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Junior Content Writer

Junior Content Writer

JCW/02/26
Qualification:Bachelor’s degree in English, Journalism, Mass Communication, Marketing, Business, Computer Science, or a related field. Candidates with strong writing portfolios and relevant B2B content experience will be considered even if the degree specialization differs.
Experience:

Candidates with 1 to 2 years of experience.

Location:Coimbatore/Hybrid
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Job Summary

  • The Junior Content Writer will be responsible for creating clear, credible, and conversion-focused content for enterprise audiences. The role supports marketing, sales, and product teams by producing structured content aligned with B2B marketing and sales objectives.

  • This role requires hands-on use of AI tools for content drafting, editing, summarization, and optimization, combined with strong human judgment to ensure accuracy, originality, and business relevance.

Roles and Responsibilities
  • Bullet

    Content Creation

    • Develop website pages, landing pages, blogs, solution pages, and lead generation campaign content for enterprise software and services.
    • Create marketing collaterals such as brochures, case studies, solution briefs, whitepapers, and presentations.
    • Produce sales enablement content, including value proposition pitch decks, and email templates – promotion mailers, newsletters, etc.
    • Write social media posts tailored for LinkedIn and B2B engagement.
    • Prepare technical documentation such as user guides, knowledge base articles, and release notes.
    • Use AI-assisted writing tools to accelerate drafting while ensuring factual correctness and brand alignment.
    • Translate technical inputs from product and engineering teams into business-friendly messaging.
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    Content Quality and Governance

    • Ensure clarity, accuracy, grammar quality, and consistency in tone.
    • Follow brand voice, messaging framework, and content guidelines.
    • Optimize content for SEO, readability, and conversion.
    • Maintain version control and structured documentation of content assets.
  • Bullet

    Collaboration

    • Work closely with marketing, product, UI/UX, and sales teams.
    • Support campaign execution, website updates, and launch communications.
    • Incorporate stakeholder feedback quickly and accurately.
Required Skills
  • Strong command of written English with clear, concise business writing.
  • Ability to simplify technical concepts for decision-makers and users.
  • Structured thinking and logical content flow.
  • Practical experience using AI content tools such as ChatGPT, Claude, Gemini, or similar platforms for drafting and editing.
  • Understanding of prompt structuring, response refinement, and human review of AI outputs.
  • Familiarity with SEO fundamentals, keywords, and on-page optimization.
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