info@sierratec.com

Job code

  • PMSS/12/24

Experience

  • Candidates with 2-7 years of experience in managing paid media campaigns and SEO.

Job Description

  • Responsible for managing and optimizing paid media campaigns (Google Ads, Facebook Ads, etc.) and improving SEO performance.

  • Focus on driving conversions and organic traffic growth.

Key Responsibilities
  • Paid Media Management

    Develop and optimize paid media campaigns (Google Ads, Facebook Ads, etc.).

  • SEO Strategy Development

    Conduct keyword research, optimize on-page SEO, and manage link-building strategies.

  • Campaign Optimization

    Continuously adjust campaigns for better results.

  • Analytics & Reporting

    Track campaign performance and SEO rankings.

  • Competitor Research

    Analyze competitors' media and SEO strategies.

  • Collaboration

    Work with other teams (content, design, marketing) for integrated strategies.

Tools Expertise
  • Paid Media Tools

    Google Ads, Facebook Ads Manager, LinkedIn Ads, Bing Ads, Twitter Ads.

  • SEO Tools

    Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz.

  • Keyword Research

    Google Keyword Planner, Ubersuggest, Answer the Public.

  • Analytics & Reporting

    Google Data Studio, Excel, Tableau.

  • Landing Page Optimization

    Unbounce, Optimizely, Instapage.

Qualifications
  • Educational Background

    Bachelor’s degree in Marketing, Digital Marketing, or related field.

  • Skills

    Strong analytical, SEO, and paid media management skills.

  • Certifications

    Google Ads Certification, Google Analytics Certification, HubSpot SEO.

  • A/B Testing

    Experience with A/B testing for optimization of ads and landing pages.

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