info@sierratec.com

Job code

  • DSM/10/24

Experience

  • Candidates with 20+ years of experience.

Location

  • Coimbatore /Hybrid

Key Responsibilities
  • Sales Leadership

    • Develop and execute a comprehensive sales strategy to achieve company revenue targets, focusing on expanding into global markets (with a focus on the US, Middle East, and APAC regions).

    • Oversee sales operations, including lead generation, pipeline management, and closing deals, ensuring alignment with business goals.

    • Lead a team of sales professionals, providing mentorship, training, and performance management.

    • Set and monitor sales targets for regional teams, ensuring alignment with corporate goals.

    • Expand channel partnerships and engage in direct sales efforts to drive the adoption of the CAFM software.

  • Marketing Leadership

    • Develop and implement a global marketing strategy to increase brand awareness and generate leads through various channels (digital, content, PPC, SEO, etc.).

    • Oversee product positioning, messaging, and go-to-market strategies to ensure differentiation in the competitive landscape.

    • Drive the digital marketing agenda, optimizing campaigns across social media, search engines, email marketing, and other digital platforms.

    • Collaborate with the product team to deliver consistent messaging on product updates, features, and value propositions.

    • Manage marketing resources and agencies to deliver effective campaigns and achieve ROI objectives.

  • Product Knowledge & Market Insight

    • Stay updated on industry trends, competitor activities, and technological advancements in the CAFM/IWMS domain.

    • Collaborate with the product development team to refine the product roadmap based on market feedback and evolving customer needs.

    • Analyze market data, sales metrics, and trends to continuously optimize strategies and identify new growth opportunities.

  • Team Management

    • Lead and grow a high-performing sales and marketing team, ensuring collaboration, innovation, and efficiency.

    • Foster a culture of accountability, excellence, and continuous improvement within the team.

    • Provide coaching and development opportunities for team members to drive performance and career growth.

  • Reporting & Performance Tracking

    • Set up systems for tracking and reporting key performance metrics for both sales and marketing.

    • Provide regular reports to the Managing Director/CEO on sales performance, market trends, and growth strategies.

    • Implement a performance tracking system for channel partners and regularly collect feedback to improve partnership effectiveness.

Qualifications & Requirements

  • Bachelor’s degree in Engineering, Marketing, Sales, or a related field (MBA preferred).

  • 25+ years of experience in sales and marketing, with at least 10 years in senior leadership roles.

  • Proven experience in B2B SaaS sales and marketing, preferably within the CAFM/IWMS or similar software industry.

  • Strong experience in managing global sales operations and partnerships, particularly in the US, Middle East, and APAC regions.

  • Excellent leadership, communication, and negotiation skills.

  • Demonstrated success in building and leading high-performing sales and marketing teams.

  • Strong analytical skills and the ability to translate data into actionable strategies.

  • Experience in digital marketing and lead generation strategies.

  • Familiarity with CRM systems (Microsoft Dynamics 365 preferred) and sales performance tracking.

Key Competencies

  • Strategic Thinking

  • Leadership and People Management

  • Market and Competitive Analysis

  • Sales and Revenue Generation

  • Customer-Centric Approach

  • Digital Marketing Expertise

  • Negotiation and Relationship Building

  • Data-Driven Decision Making

APPLY FOR POST